There is something captivating about denim. What is it that plunged this fabric to be such an icon in different cultures across the globe? At Blue Seven, we like to get all nerdy and symbolic about denim. We love how every individuals story can been characterized by the wear and tear of ones jeans. Just like our pants become more beautiful the more worn down they get, every journey that life takes you on is another opportunity to grow into a more developed person. We also understand that the world of denim is extremely overwhelming! That is why we want to provide you with a few words of the denim language to help you jump in!

                                                                                                             

Denim 101

Raw Denim- Denim that has not been through the pre-washing process. Raw denim is popularly know by the fading process that occurs from wear.Raw Denim: Denim that has not been through the pre-washing process. Raw denim is popularly know by the fading process that evolves the look of the jean. With consistent wear, the indigo dyed yarns shed extra indigo leaving a fade mark of a lighter blue color. Raw denim not only ages beautifully from fading, but also evolves in comfort. As raw denim is worn, the consistent movements of your body stretch, fold, and soften the fabric making them a custom jean in look and feel.

 


 Selvedge Denim: Made on old shuttle looms, this high quality fabric is the epitome of the "buy less, buy better" phrase. The word "selvedge" a comes from the combination of the words "self" and "edge". This is because the edges of the denim sheet comes with clean finished edges that often have a contrasting color. This selvedge ID can be seen on the out-seam of a jean worn with a cuff.

 

Dry Crocking: This occurs with consistent wear. As your jeans bend, fold, and stretch with your body you will notice that the denim is taking on a lighter blue color. Crocking is the process of the yarns in your denim shed some of the extra indigo that was coloring the yarn. We think this is a beautiful thing! This is where we being to really see the allegorical alignment with life. We see as the jean is put through the test of time the outcome is a more individualized beautiful piece of art.